Soch Begins Global Expansion with Canadian Store Opening

Soch, India’s most loved ethnic wear brand is proud to announce its first international store in Canada, bringing to the region exclusive designs, and a wide range to choose from. This marks a significant milestone for the brand as it expands beyond Indian borders while staying true to its cultural roots.

Centrally located in North Park Drive, Brampton, opening on the 18th of May, the beautifully designed store will house the brand’s latest collection including a wide range of stylish designer ethnic wear, including sarees, salwar suits, kurtas, tunics, kurta sets, lehengas, and kaftans. Events and promotions are planned to commemorate the grand opening, celebrating Indian culture and heritage.

With nearly 2 decades in the industry, Soch has grown to over 175 stores across 68 cities in India. The brand’s expansion into Canada now reflects its vision of reaching the global Indian diaspora. Vinay Chatlani, CEO & Co-founder of Soch, emphasized the strategic significance of this move, stating, “Expanding into Canada is a decisive moment for the brand. This step signifies the brand’s growth beyond borders, increasing the stakes and expectations of our consumers. Our strategy is to extend our presence into overseas markets with significant Indian-origin populations, and Canada aligns perfectly with that vision. It speaks of the accessibility we promise to deliver to our customers.”

This launch in Canada is just the beginning of Soch’s global expansion plans. The brand will soon venture into other metropolitan cities in Canada, the USA, Malaysia, Singapore, Indonesia, Mauritius, the Middle East, and the UK, solidifying its position as a global leader in ethnic fashion.

The new Soch store in Brampton promises an exceptional shopping experience. It will maintain Soch’s in-store look, feel, and in-store tech initiatives like Endless Isle and other omnichannel functionality. The brand has launched an exclusive website for Canada showcasing its collections. With its unwavering commitment to comfort, quality, and style, Soch is set to redefine Indian ethnic wear in Canada and beyond. As it expands globally, Soch remains dedicated to celebrating tradition while embracing innovation.