Nissan Canada partners with Canada’s national cricket teams

Nissan Canada has entered into a strategic partnership with Cricket Canada that makes Nissan the official automotive partner of the sport’s Canadian governing body and its men’s and women’s national teams.

The organizations said the alliance “merges automotive innovation with Canadian sports excellence” and “aims to elevate Canadian cricket for fans across the country.”

“Nissan has been a proud supporter of cricket on a global level for many years, and we’re thrilled to expand the wonderful relationship with Cricket Canada and our national teams,” Nissan Canada director of marketing Ken Hearn said in a news release. “We look forward to cheering on Team Canada as we take on the world’s top cricket teams at the ICC World Cup this summer.”

The partnership includes a prominent place for Nissan branding on the back of the men’s and women’s national team jerseys, providing widespread visibility and solidifying Nissan’s position as a key supporter of Canadian cricket, Nissan said.

“Nissan is about innovation, accuracy and performance — similar to world-class cricket,” Cricket Canada president Amjad Bajwa said. “We are delighted to welcome Nissan Canada as our partner, an iconic brand with a longstanding connection to cricket.

“With Nissan’s logo proudly adorning the backs of our national team players as they make their mark on the global stage, we are confident that together we will drive Canadian cricket to new heights of success and visibility.”

Cricket Canada said Boundaries North, a core partner of the organization, facilitated the partnership.

“We often look to brands that uphold core values of precision and performance,” Boundaries North CEO Rahul Srinivasan said.

The men’s national team is scheduled to participate in several global events in 2024. That includes Canada’s first appearance in next month’s ICC Men’s T20 World Cup, with matches to be played in Dallas, New York and South Florida.

The team also has scheduled against the Netherlands, U.S., Oman and Nepal in August and September.