Europ Assistance Launches In Canada With Robert Iafrate At The Helm

Europ Assistance (“EA”), a subsidiary of the Generali Group, has officially launched operations in Canada with the introduction of a comprehensive new travel insurance platform. In business for over six decades, EA now operates in 36 international markets.

“We are excited to expand our travel insurance offerings into Canada, marking another step in our North American growth,” says Antoine Parisi, CEO of Europ Assistance Group. 

“This expansion enables us to deliver top-quality service to Canadians, furthering our mission to support travellers worldwide by providing peace of mind and exceptional care for both people and their belongings.”

EA Canada CEO Robert Iafrate brings over 30 years of leadership experience to his role. “I am delighted to lead the Europ Assistance group into Canada as we pair our vast worldwide care network with local solutions for Canadians across the country, addressing the unique needs of the market and enhancing the Canadian travel insurance landscape.” 

EA says it will offer Canadians robust travel insurance offerings through global and domestic partnerships with prominent travel providers, financial institutions, the retail sector and other distribution.

These collaborations will enable EA to meet Canadians through their preferred channels, offering a diverse range of travel insurance and assistance offerings. In addition, EA aims to partner with over 300 local entities, including hospitals, clinics, air ambulances and other providers to ensure extensive and reliable service experiences for domestic and inbound travel.

EA says its global presence, coupled with an extensive medical and assistance network of 750,000 service providers, enables it to extend care to its customers regardless of their location in the world. The international reach empowers EA to anticipate its customers’ needs and adopt a solutions-oriented approach across the globe.

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