Europ Assistance announces Canadian expansion

Europ Assistance, a subsidiary of the Generali Group, has officially launched operations in Canada with the introduction of a comprehensive new travel insurance platform. This expansion marks EA’s 36th operational market, its 2nd in North America, joining Generali Global Assistance in the United States.

Starting in 2024, EA will introduce robust travel insurance offerings through global and domestic partnerships with prominent travel providers, financial institutions, the retail sector and other distribution. These collaborations will enable EA to meet Canadians through their preferred channels, offering a diverse range of travel insurance and assistance offerings. In addition, EA aims to partner with over 300 local entities, including hospitals, clinics, air ambulances and other providers to ensure extensive and reliable service experiences for domestic and inbound travel.

“We are excited to expand our travel insurance offerings into Canada, marking another step in our North American growth. This expansion enables us to deliver top-quality service to Canadians, furthering our mission to support travelers worldwide by providing peace of mind and exceptional care for both people and their belongings.” – Antoine Parisi, CEO of Europ Assistance Group.

“I am delighted to lead the Europ Assistance group into Canada as we pair our vast worldwide care network with local solutions for Canadians across the country, addressing the unique needs of the market and enhancing the Canadian travel insurance landscape.” – EA Canada CEO Robert Iafrate.