Canadian esports company signs Pringles partnership

• ESE Entertainment Inc. (TSXV:ESE) has signed a partnership with Pringles for the Samsung Galaxy Ultraliga esports tournament
• Pringles’ brand logo will be featured in all league-related materials, on social media profiles, during Polsat Games channel broadcasts, and on co-streams with popular creators.
• This partnership, facilitated by SPORTFIVE, marks one of Pringles’ largest engagements in esports to date
• ESE Entertainment Inc. opened trading at $0.10 per share

ESE Entertainment Inc. (TSXV:ESE) has signed a partnership with Pringles for the Samsung Galaxy Ultraliga esports tournament.

Gamers love salty snacks, and Pringles potato chips, which is owned by the Kellogg Company (NYSE:KLG), has a notable history in esports, previously sponsoring the 2019-20 League of Legends European Championship (LEC) and collaborating with the G2 Esports team. Ultraliga is the first level of League of Legends league system in Europe.

As the gaming company’s new partner, Pringles’ brand logo will be featured in all league-related materials, on social media profiles, during Polsat Games channel broadcasts, and on co-streams with popular creators.

This partnership, facilitated by SPORTFIVE, marks one of Pringles’ largest engagements in esports to date.

“Our partnership with Samsung Galaxy Ultraliga aligns perfectly with our commitment to supporting emerging talent in esports. We’re excited to contribute to the esports community in Poland,” Agnieszka Niedbala, Pringles’ brand manager for the CEE region said in a news release.

“The involvement of Pringles in the Samsung Galaxy Ultraliga is a significant milestone for us,” Jedrzej Steszewski, ESE’s director of E.U. operations of added. “It’s a promising start to the season for League of Legends enthusiasts in Europe and the surrounding region. The audience engagement we’ve seen is a positive indicator of the exciting developments we expect in the coming months.”

ESE Entertainment is a global technology and fan-engagement company focused on gaming and esports that provides a range of services to leading video game developers.

ESE Entertainment Inc. (TSXV:ESE) opened trading at $0.10 per share.

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