Canada Basketball taps Indochino as official partner

Canada Basketball has named Indochino as the organization’s official made to measure apparel partner. 

As part of the partnership, Canada Basketball and Indochino will launch a limited-edition campaign titled ‘Made For You, By Us’, celebrating the upcoming summer season for Canada’s basketball teams. 

Coinciding with the campaign, customers will have the opportunity to shop three custom linings, designed in collaboration with national team athletes, to adorn their suits, blazers, or outerwear. Each custom-lining option offers basketball aficionados a distinctive way to showcase their pride for the sport and Canada’s national teams. 

A portion of the proceeds from purchases featuring these bespoke Canada Basketball linings will go to Canada Basketball to support the growth of the sport across the country. 

“We’re thrilled to be welcoming Indochino to the Canada Basketball family as our Official Made To Measure Apparel Partner,” said Michael Bartlett, president & CEO of Canada Basketball. 

“Whether it’s on the runway or the hardcourt, fashion and basketball are uniquely connected, and by partnering with Indochino, we’ll be able to offer our fans a new and innovative way to show their support.”

Indochino has previously worked with hundreds of professional athletes across several professional leagues, including the annual NBA Draft.

“As a proud Vancouver-based Canadian brand, we are honoured to partner with and support Canada Basketball as they head into the upcoming Paris games,” said Drew Green, CEO and president of Indochino. 

“Collaborating with athletes as they work to leave their one-of-a-kind imprint on their sport is something we at Indochino have always been passionate about. We look forward to this unique partnership with Canada Basketball as we cheer on these talented athletes in the coming games.”