Advil partners with NFL Canada; strengthens presence in sports and wellness | SportsMint Media

Advil, a leading brand in pain relief, has announced a new partnership with the National Football League (NFL) in Canada.

This strategic collaboration marks a major milestone for both organisations, enhancing Advil’s reputation as a trusted name in the world of sports and health.

The partnership will extend throughout the ongoing NFL season, culminating with the much-anticipated Super Bowl LIX.

As the official pain relief partner, Advil will enjoy prominent visibility across various media channels, including television broadcasts, digital platforms, social media, and retail spaces. This integrated campaign aims to connect with a wide audience, particularly Canadian NFL fans.

A key highlight of the partnership is the involvement of Chase Brown who currently plays for Cincinnati Bengals. Brown’s Canadian roots are expected to resonate with local fans, reinforcing the campaign’s appeal and deepening the connection between the NFL and its Canadian audience.

Advil, an established name in pain relief since 1961, is a widely trusted solution for managing pain caused by headaches, muscle soreness, arthritis, and back pain. As a nonsteroidal anti-inflammatory drug (NSAID), ibuprofen—the active ingredient in Advil—works by reducing inflammation and pain-causing hormones. In addition to its NFL partnership, Advil has also secured a deal with Major League Pickleball (MLP), further solidifying its position as a key player in the sports and wellness sectors.

This collaboration with the NFL is just one of several recent moves by the league to expand its commercial portfolio. Recent partnerships include deals with prominent brands such as Accenture, Netflix, Sony, the Las Vegas Convention Center, Bitpanda, McCoy’s, and Samsung. These partnerships showcase the NFL’s ongoing efforts to broaden its reach and enhance fan engagement through high-profile brand collaborations.