Report: 17 million Canadians consider themselves fans of women’s sports

TORONTO — A new report shows that two in three Canadians between the ages of 13 and 65 consider themselves to be fans of women’s sports.

The report titled “It’s Time: Unlocking the Power of Pro Women’s Sport Fans” was commissioned by Canadian Women & Sport with its research partner IMI Consulting.

This study was conducted in October 2023 with a representative sample of over 2,000 Canadians aged 13—65.

It also found that two in five Canadians aged consider themselves “avid fans” and regularly watch women’s professional or elite sport.